Monday, January 18, 2010

The Beauty is in Simplicity

In Malcolm Gladwell's best-selling book "Blink," he describes a phenomenon of rapid cognition - meaning the mind makes a split-second decision on a person, a product, or an idea - and has a gut feeling or intuition that is often times correct.  When we set out to design the VF2 - this book heavily influenced our design philosophy - we wanted a bike that just "looked" and "felt" right without any excuses.  We aimed for simplicity in design, we didn't want too many moving parts, forced pivot locations, or excessive tube bending and shaping - what we aimed to do is make a bike that "flowed" and had a natural elegance to it.

We emphasized our constantly linear suspension - one designed around a simplistic yet enduring engineering philosophy - don't over engineer the linkage - keep it predictable and constant.  So, we naturally went with a 4 bar fully active linkage.  Second, we wanted the bike's proportions - front and rear triangle to look natural to the eye - and we didn't want to warp parts of the bikes just to fit in pivot points and make the linkage work.

What we came up with, is what we believe to be one of the most beautiful frames on the market - you can see how the competition stacks up and judge for yourself.



Compare different designs - 2 different philosophies - complexity vs. simplicity:






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