Volvo will stop selling its mid-size sedan, the S40, and its station wagon “twin”, the V50, in the USA during the 2012 MY. The reason? You guessed it; poor sales. According to Volvo spokesman Dan Johnston, US deliveries of the two models were disappointingly low with the S40 down 29% in 2010, while the V50 fared even worse, with its sales dropping by more than 50%.
"It seemed American buyers weren't looking for that kind of product and for us as a car company, it's not profitable to sell something that has a declining market share”, Johnston told Autonews.
Since the V70 was also discontinued last year, that leaves Volvo with a US line-up consisting of the C30 hatchback, C70 coupe-cabriolet, S60 sedan, the S80 sedan, the XC60 SUV, the XC70 (the only station wagon) and the XC90 SUV.
"It seemed American buyers weren't looking for that kind of product and for us as a car company, it's not profitable to sell something that has a declining market share”, Johnston told Autonews.
Since the V70 was also discontinued last year, that leaves Volvo with a US line-up consisting of the C30 hatchback, C70 coupe-cabriolet, S60 sedan, the S80 sedan, the XC60 SUV, the XC70 (the only station wagon) and the XC90 SUV.
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